European CX Pioneers
for Over 30 Years
We make customer experiences measurably better and create the foundation for profitable, long-term customer relationships.
Our Vision for the Future
Creating value through customer-centricity

Holger von Seherr-Thoss
CEO of the moveXM Group
“We want companies to be able to build profitable customer relationships. And profitability doesn't come from numbers, but from long-lasting relationships and genuine customer-centric actions. That's why we consistently put the people behind the customer numbers at the center – with a foundation of data, insights, and true understanding.
The moveXM Group is stepping up to take this path boldly and decisively. Our growth is no coincidence, but a strategy: both organically and through the targeted integration of our portfolio companies. In this way, we bundle in-depth CX know-how with stable SaaS solutions.”

About moveXM
and the moveXM Group
moveXM makes customer feedback easily usable and, with its CX platforms and AI technology, creates the foundation for impactful CX management. As the heart of the moveXM Group, we draw on over 30 years of experience as well as the bundled expertise of our specialized portfolio companies. Together, we offer the entire range of services for CFM and CXM from a single source – from user-friendly software to collaborative consulting. In this way, we support numerous customers with stable solutions and well-founded insights on their journey to true customer centricity.
Our Team
Members of the Executive Board
At moveXM, software developers, CX experts and customer advisors work hand in hand. We think in solutions, not in silos.
Our Story
Technology meets CX expertise
for 30 years
What started as market research is today a powerful SaaS platform for customer experience and feedback management. Our credo from the very beginning:
Customer is King. Experience is Queen.
1995 - 2005
Founding and development from analog to digital market research with action planning
2010 - 2016
Fully integrated CXM platform
2017 - 2022
Automated customer solutions & self-service functions, redesign & rebranding
2023 - 2025
AI & Cloud Solutions, Further Development of the Churn Approach
2024 +
Expansion into the Dutch market through the acquisition of four companies: Feedex, 5-Star, Inceptivize, KCM. Growth strategy as the German-Dutch moveXM Group
2025 +
Insight Digests, Forecasts, Industry-Specific Practices, and Recommendations
Careers at moveXM
For us, people are at the center of everything – including our team. That's why software developers, CX experts, and customer advisors from over 15 countries work together toward a common goal: helping our customers succeed and shaping the future of moveXM daily. Guided by team spirit, open communication, and a positive working atmosphere.
Success stories
of our customers
Discover
your tailored CX solution
To better understand customers
and reduce churn rates























